STUDIO ESSENTIALS
SELLING GUIDE
Everything you need to sell studio-exclusive dancewear with great success!
We've compiled all of our helpful tools, guides, and resources in one place so you can plan, promote, and get the support you need. Start selling dancewear this season and see what a difference it can make for your studio!
WE’VE GOT THE PRODUCT.
This season, we've added colors to your dancewear favorites, added new skintone options in tights and footwear, and made it easier than ever to set a dress code. You can count on Revolution as your go-to for all your class levels.
WE’VE GOT THE TOOLS.
Need helpful advice, downloadable resources, sizing kits, or technical support? Done. We offer the best customer service and studio business support you’ll find.
WE’VE GOT YOUR BACK.
With Revolution as your partner, studio success is practically guaranteed! We’ve been your studio-exclusive dancewear provider since 1996. And remember, every dancewear purchase gives back to the dance studio community through the Studio Essentials Grant Program.
WHY SELL DANCEWEAR?
✅ INCREASE INCOME. Selling dancewear with Revolution creates a reliable revenue stream and supports your studio’s growth.
✅ CONVENIENCE. Parents love required dress codes because it takes the worry out of what to buy to get dancers ready for class.
✅ RETENTION. Enrollment and retention increase when your classes have level colors. The dancers are working to level up to the next color!
✅ FOCUS. Dancers show up to class ready to dance with fewer distractions. This keeps their focus on learning, not what everyone is wearing.
✅ CONFIDENCE. When students dress the part, they dance the part! See an improvement in your dancers’ self-esteem and performance.
PLAN YOUR DRESS CODE!
Dress codes mean something different for each studio! What’s your take on the rules?
Create a dress code unique to your studio and your dancers—we are here to support that! Revolution has options in various styles, colors, and sizes to outfit your dancers.
Dress Code Style: FLEXIBLE + STUDIO-EXCLUSIVE
Give them the freedom to wear anything from our reliable Studio Essentials Dancewear Collection. We have bodywear, tights, footwear, and anything they would need to be comfortable in your studio! Just make sure they are buying from YOU! Your dance families would rather support your local studio business than a Big Box store.
Dress Code Style: CLASSIC UNIFORM
You like the color per class level system. Think martial arts belt system. Competing with Big Box stores? Require unique colors that only you can offer, like Mulberry or Marine. Stay flexible on the style so everyone is comfortable!
Dress Code Style: CLASSWEAR CUTIES
Preschool classes can require an adorable dance dress. We have easy-on favorites that will get them excited to come to your studio. Try giving a dress and a dance bag to each new student!
PLANNING BY COLOR?
Click through to see which Uniform Essentials come in your preferred colorways!
SIZING FOR SUCCESS!
Explore everything you need to set your dancers up for sizing success. From our tips + tricks video to a printable flyer and measuring tape kit, our Sizing Resource Page has it all in one place.
GET THE PERFECT FIT!
Each shoe style has unique materials and construction details, so we recommend having a sizing kit for each style of shoe you offer. These kits are the key to shoe-sizing success! Families would rather support your local studio business than a Big Box store.
SHOE SIZING CHARTS
Convert from street shoe size to dance shoe size. Download and print our shoe size conversion pdf. Keep it around as a handy reference tool, or share it with your dance parents to help cut down on the shoe sizing questions.
TRY-ON SOCKS
Disposable nylon footies make sizing your student's foot easier and more sanitary. Grab a few for your studio!
NEW IN TIGHTS!
Additional skintones for more tights-to-shoe matches!
From impeccable dress codes in the studio, to that polished performance look, we've got you covered. Our expanded color range offers more exact match and coordinating tights-to-shoe combinations than ever before. Here is a helpful chart to help you decide what to order.
GET YOUR NEW TIGHTS RING!
If you already have a tights ring from past years, get rid of it! It's time for an update. This is a key tool to have on hand at your studio to help your students decide what color will work best for them. Enter code FREETIGHTSRING at checkout to get your NEW Tights Color Ring for free!
Want to streamline your dance parent's shopping experience while increasing valuable studio revenue? Learn all about our comprehensive tights program and calculate exactly how much extra money your studio could be making with our tights profit calculator.
SETUP SHOP!
NO SPACE? NO PROBLEM.
Just keep the necessary sizing kits on hand so you can measure your students and reduce the need for returns and exchanges. Each kit contains a size run of shoes or leotards that you can use to ensure you’re ordering the right size for every student.
ROOM FOR A LITTLE MORE?
Have samples of your dress code pieces on-hand so your dancers and parents can see and feel what they’re getting.
ROOM FOR SIZE RUNS?
Stocking size runs of your dress code pieces allows for easy replacement sales throughout the year and reduces the barrier for parents of placing an order.
SPACE FOR A SHOP?
You can set up a small boutique with dress code pieces, dance bags, accessories, and more. Parents can make dancewear or gift purchases quickly and easily.
-OR- SELL ONLINE WITH NIMBLY!
THE ONLY WAY TO SELL DANCEWEAR ONLINE!
No Inventory Management + Easy Dress Code Setup = Stress-Free Revenue!
Opening up your studio’s online dance shop is easy with Nimbly. You set your class lists with Revolution products, then your dance families order, and you get paid! Your Nimbly boutique uses your studio’s branding and logos. It’s basically your own online dance shop without any of the inventory or customer service hassle.
NEED MORE SUPPORT? BOOK AN APPOINTMENT WITH US!
IN-PERSON APPOINTMENT
Visit our showroom at the Revolution Headquarters in Chicagoland. Choose a date and time that works for you and a Revolution expert can help you plan your dress code.
VIRTUAL APPOINTMENT
Want the trade show experience without leaving the studio? Work virtually with a Revolution expert to get a personal look at the Studio Essentials Dancewear collection.
YOU BUY DANCEWEAR, WE GIVE BACK!
A portion of each dancewear purchase goes to the Studio Essentials Grant Program, which supports dance programs across North America. We’re partnering with you to generate grants that will benefit dance studios—including yours! Your dancers can feel good in class wearing Revolution—a brand that supports not only your studio, but dance communities everywhere.