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Revolution Dancewear acquires International Dance Supplies ›

Posted October 18, 2018 in News & Updates

October 18, 2018

Revolution Dancewear acquires International Dance Supplies

Niles, IL— October 18, 2018 — Revolution Dancewear, a portfolio company of Audax Private Equity, announced it has acquired International Dance Supplies (“IDS”), a Newton Abbott based retailer of B2B and B2C recital costumes, specialty dancewear and footwear. The acquisition strengthens Revolution’s and Dance Direct’s positions in the costume segment of the market to teachers and dance studios and expands REV’s operating footprint across Europe.

Joe Sclafani, CEO of Revolution, said, “IDS is a well-respected leader in the costume and dancewear space with an excellent reputation and leadership team. The acquisition is a perfect example of our ongoing strategy to complement organic growth with strategic acquisitions of industry leading companies.”

Kamlesh Raichura, Managing Director of IDS, said, “We are excited to join Joe and the Revolution team. We remain committed to serving our customers with the same level of quality and service that they have received over the last 40 years.”

IDS is Revolution’s third acquisition, and first completed since Audax Private Equity invested in the company in 2018.


Revolution Dancewear is a leading brand and seller of recital costumes and dancewear in the US, UK and Europe. Dance Direct is Revolution’s UK platform selling dancewear to consumers. For more information, please visit or


Since its founding in 1999, Audax Private Equity has been focused on building leading middle market companies. Audax has invested over $5 billion in 117 platform and 706 add-on companies. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value.


For more information, press only:

Niki Arias


Dance is in our DNA ›

Posted March 20, 2018 in Behind the Scenes


DANCE IS IN OUR DNA-IMAGE-2 Meet our dancers: Suzanne, Becca, Jill, Gina, Samantha, Kate, Alexandra, Jen, Joey, Taylor, and Niki

Revolution Dancewear is where we spend our 9 to 5, but it’s definitely not “work.” All of us share a passion for dance that goes back to our earliest days. We are exceedingly grateful that we get to spend our days doing what we love!

NIKI VP of Sales and Marketing
I started dancing as a girl and went on to earn a degree in Dance Performance. After teaching and dancing professionally for a number of years, I took a job at Revolution. That was ten years ago. I consider myself so lucky to be a part of what happens here!

JEN  Lead Designer
I used to be bullied as a kid and I struggled with self-esteem. At dance class, there was no judgement and it helped me feel better about myself.  Today, I take pride in knowing that the costumes we create help thousands of dancers around the world gain confidence because they look and feel fantastic.

Taylor  Sales and Marketing Associate
I literally grew up at my family’s dance studio. I’m a third generation dancer and dance teacher, and I work at Revolution. I am still awe-struck that my job exists and that I can make a living doing something that I absolutely love.

ALEXANDRA  Digital Marketing Associate
I was involved in intensive dance training from a very young age. I pursued dance in high school and college, then interned in the marketing department of the Lar Lubovitch Dance Company. This was where it all came together for me, and I’ve been lucky enough to combine my two favorite things ever since.

Samantha Technical Design Associate
What a dancer wears shows off her personality and boosts her confidence. It helps tell the choreographer’s story and conveys a feeling to both the audience and to the person wearing it. I love being a part of the team that makes these things happen!

KATE Creative Development Logistics Coordinator
Ever since I was a kid, I’ve loved dance as a means of storytelling and human expression. We are so used to relying on words to convey our thoughts and emotions; I love that dance can convey such depth of feeling simply through physical movement.

SUZANNE Director of
I was born into the dance business and literally grew up at my mom’s dance studio. The family business has always been a part of my life. I started in 2008 and joined the Revolution family in 2013. I still work side-by-side with my mom in the business that’s so dear to our hearts.

JILL Website Manager for
I once taught dance to a class of fifth graders, one of whom was in a wheelchair. While collaborating, the students not only included this child, but made him the focal point of their piece. Dance defies boundaries, teaches compassion, and brings
people together.

GINA Photographer
As a dancer, my crowning achievement was when Gary Sinise gave me the role of Cha Cha in Grease! at Chicago’s Steppenwolf Theater. In college, when I transitioned from dance to fashion photography, my years of training helped me to capture the grace of movement in film.

JOEY Hair and Makeup Artist
I love the artistic expression that dance allows. As a choreographer, I’m inspired by emotional storytelling combined with the physicality of dance. On a photoshoot, I love the challenge of creating the best possible look for Revolution’s amazing creations.

Becca Director of Talent and Human Resources
I studied dance in college with Niki and Joey. Then I joined a
hip-hop dance company in Chicago. After that, I spent some time in Alaska, where I explored Capoeira, a Brazilian art form, as well as hip-hop and West African dance. Now I really just dance in my kitchen. But dance remains central to my life.


Get All the Details on Latest Color-Flow Tights Options ›

Posted February 5, 2018 in News & Updates


From impeccable dress codes in the studio, to polished performances on stage, Revolution’s got you covered. We’ve been working to expand our tights color range for more exact tights- to-shoe combinations—striving for that matchy-matchy perfection that will make your next performance just that much more stunning.


Check out our updated Classic Pink and new Natural colors. Both are fantastic updates to the growing Color-Flow spectrum. Want to see the entire range of colors in person?

Get your new FREE Tights Color Ring today!

Attention to detail matters, and that’s why we took a closer look at our original Classic Pink tights. We made a color shift so they’re even more perfectly paired with all of our Classic Pink shoes. You’ll find that this new and improved shade of Classic Pink has a pinch more pink so that it matches our Classic Pink leather and canvas shoes more accurately.

If you are currently a Classic Pink customer who wants to stick with the original color, no worries! Just order our new color Natural. Make sure you get your new Tights Color Ring so you can see them in person and make the decision that is right for your dancers. All our tights colors are in stock and ready to ship today. You can shop right now.

Here’s a helpful guide when shopping for perfect shoe and tights pairings:


If you are new to selling tights at your studio, welcome!

Everyone needs tights. And it’s one of the easiest ways to bring in some extra cash for your studio. Our tights voucher program is the best deal in the industry. When you spend $100 on tights in a single order you’ll receive a $50 credit.*

That’s makes our tights the most competitively priced out there, but don’t take our word for it. Find out just how much extra revenue you can earn by selling Revolution tights to your students for dress code and performances. Our profit calculator below is based on the actual profit you earn above your cost. Simply select the number of students enrolled at your studio, the number of tights you sell to each student over the course of a year and discover how to give a big boost to your studio profit:



*Credits must be used by 6/30/18. If redeemed for merchandise totaling less than $50, the remainder of the credit shall be forfeited. Credits will be issued within 5 days after tights purchase. Credits can’t be used towards shipping charges or taxes. Can’t be combined with any other offer.


Recital Theme Ideas from Your Fellow Studios ›

Posted January 4, 2018 in Dance Inspiration, Recitals, Tips and Tricks

Choosing a dance recital theme doesn’t have to be a daunting task. Set out on an inspiration adventure with our recital theme ideas below!

*This blog was updated on January 4th, 2018!*

We posted a question on our Facebook page asking about your recital themes for this year. The response was so great we’ve decided to turn it into a blog post for your future reference and inspiration – make sure you bookmark it!

If you’d like to add your theme for this year just leave us a comment!

Here is what your fellow studios are doing this year:

  • 80’s
  • A Night at the Movies
  • Alice in Wonderland
  • America’s History
  • And the Winner Is – Do a play on the Oscars, and celebrate everyone being a winner.
  • Anything Goes
  • Around the World
  • Blast from the Past – Do songs from past recitals in celebration of an anniversary.
  • Burlesque
  • Candy Land
  • Cirque de Soleil
  • Colors or Kaleidoscope – Use songs about colors.
  • Come Fly With Me – Highlight tourist spots and monuments that you visit on vacation, both man-made and natural.
  • Come Take a Sea Cruise
  • Dance for a Wish – Give a portion of your money made to Make a Wish Foundation.
  • Dance School Musical – Use songs about school days.
  • Dancepirations
  • Dancers Choice
  • Dancing in the Moonlight
  • Dance Step Repeat: Thirty Years of Artistry in Motion – Use for an anniversary show.
  • Dancing Through the Decades
  • Dancing Through the Year
  • Dancing with the Stars
  • Disney or Dancing Through Disney
  • Elements
  • Ella Marie’s Magical Journey
  • Everything Old is New Again – Do an anniversary show and repeat all your favorite numbers from previous years.
  • F.A.M.E. – Use all songs by Frank Sinatra, Adele, Michael Jackson, and Elvis.
  • Fantasy
  • Fashion
  • Feelin’ Good
  • Food
  • Growing Up – Act One: Finding Nemo, Act 2: Jobs & Careers.
  • Happiness Is…
  • Hollywood Lights: Lights, Camera, Dancin’
  • Icons of Music – Use songs by Michael Jackson, Madonna, Whitney, Beach Boys, etc.
  • Inspiration
  • Legends, Divas, and Superstars
  • Let Freedom Ring
  • Memories & New Beginnings – Do songs from past recitals in celebration of an anniversary with a few new ones thrown in.
  • Once Upon a Time – Choose five fairy tales and dance the stories
  • On Broadway or Razzle, Dazzle, Broadway
  • One Moment in Time
  • Ooh La La, Fancy Nancy
  • Opposites
  • Peace, Love and Dance – Use all positive songs.
  • Portraits in Dance – Introduce the students to classic works of art as each of their dances is connected with one of them. Every few weeks put up a new painting in the studio with a bio on the artist and some interesting info about the painting.
  • Raising the Barre
  • Revival Under the Big Top
  • Rock This Town – Highlight businesses in the community through songs.
  • Rockin’ Across the USA
  • Seasons
  • Shirley Temple
  • Shop Around
  • Small World on Ice
  • Space Jam
  • Superheros
  • Sweet Dreams – Use songs that have to do with the night or dreams.
  • Take Me to a Show – Use songs from a show of some sort: movies, TV, Broadway, MTV, etc.
  • The ABC’s of Dance
  • The Dreams and Aspirations of Seven Siblings
  • The Six Days of Creation
  • These are a Few of our Favorite Things – Have all of your students list their top three favorite things in life and choose songs based on those things. For example, if one student’s favorite flower is a rose, do a ballet dance to “The Rose.” This is a great way to get everyone involved and learn about fellow dancers.
  • Walking the Red Carpet
  • Weather
  • Welcome to the Jungle

Want more recital tips and tricks to make this year your best performance yet? Join us for our Webinar on January, 18th 2018 and plan your best show ever!

Revolution Dance Webinar

Make this your best performance yet!


3 Ways to Turn Interested Dancers Into Registered Students ›

Posted January 2, 2018 in News & Updates

Three ways to gain more registered dance students in your studio this year!

By guest blogger Suzanne Gerety of


The trouble with owning a dance studio is that students quit from year to year.

Even when you have great classes, awesome teachers, a beautiful facility, and all the other desirable traits… students lose interest. These students want to try something new – whether that is gymnastics, swimming, cheerleading or all the other possible sports or activities they can fill their schedule with – it means loss of income and enrollment numbers.

You have competition and it’s not just the dance studio across town!

As a smart and savvy studio owner, you know that you can’t just sit back and wait for the students to find you and register into your programs. You have to make it easy for new students to choose you and the process needs to be easy for them and for you.

That’s where we can help. Students will always be coming and going from a dance studio. When you understand that creating a steady stream of leads to find new students is one of the keys to your success, you may be motivated to organize your inquiries to make follow-up simple and efficient.

#1. Experience your studio through the eyes of your potential students

You’re busy! We get it. But do you know what it takes for a parent or student to go from possibly interested to registered at your studio? Determine a path that you want interested students to take in order to become registered ones. Our recommended process is simple: connect, capture information, invite, and follow up. Any Facebook ad we run, email marketing campaign, or invitation on our website directs a potential student to our try a class page.

This calls for you to create a process that allows you to easily see where you are at with potential students in their interest for your programs. We recommend you automate this process as much as possible through using your studio management software, online tracking, email marketing service, or a combination of all of these plus other tools. Keep in mind that in doing so, it will give you an opportunity to add personal touches along the way.

#2. Always be inviting

People want to feel welcome. You can do this by positioning any trial class, open house, or event at your school as something to be invited to. You can include a friendly message that lets them know how to select a class from your schedule based on their dancer’s age or experience. They complete your simple trial class inquiry form, which is connected to a web-based spreadsheet, which we set up to notify us anytime that form is completed. Use a free form creator such as Google forms or create your own web-based form that can be completed from your website.

You can also do this with MailChimp or other email service provider where this lead gets immediately added to your email list and automatically sent a welcome or message inviting them to try a class. We immediately add our trial class form inquires into our studio management software as leads, and at this point customize a pre-written email from a template with their dancer name and class they selected.

#3. Set expectations before and after you meet a potential new student

Setting expectations for everyone helps to eliminate confusion and it also provides a high level of customer services. Send potential new students a friendly welcome with a reminder about what they can expect when they come to the studio to try a class or event. Information such as where to park, what to wear, who their teacher is, and other participation details are key.

It’s your time to shine when a new student and family comes to your school! Once they experience the class or event, it’s time to invite them to register or learn more about your programs. Some studios find offering an incentive to return if they haven’t registered such as a discount on tuition for the first month or a waived registration fee. You could also thank them with a coupon toward a dancewear purchase.

Congratulations if you have an on-the-spot dancer enroll. It’s important to keep it positive and upbeat even if that student isn’t quite ready to take the next step. We recommend you create a two standard follow up emails, one that thanks them for coming and for registering and that has additional information such as an expanded schedule or tuition information with an invitation to register in the near future.

Once you have a system in place for your lead process you’ll be ready to grow enrollment easier and more steadily. Our goal is to help you keep your passion for dance alive as you grow you business.


Want a done-for-you new student lead process you can implement and use today?


Our partner, has an entire new student lead process you implement and modify for your studio. It’s all done for you, which means you can focus on what you do best. This information will give you everything you need to find new students and grow your enrollment throughout the season.

The content package, “New Student Lead Process Done Simply” includes three video trainings on Facebook advertising, try-a-class events, and how to use your website to best convert leads into registered students. There are three templates including a a new student inquiry procedure template for your office staff to track, a new student inquiry and trial class form you can use as a web-form or offline, plus pre-and post class email welcome and thank you scripts you can customize.


Get the new student lead process content package as well as the personalized support on our member only Facebook group and monthly studio business coaching and training by joining or renewing today at our Essential or Plus level membership. We look forward to helping you grow your student enrollment!


Want even more perks for your studio?! Join our REV PERKS program through and get rewarded when you shop with Revolution Dancewear in so many ways!


Dance Studio Hacks: Holiday Edition Pt. 3 ›

Posted December 19, 2017 in News & Updates


dance studio hacks

Dance studio hacks for the holidays that are fun to make with students!

Decorating your dance studio for the holiday season can add a twinkle of magic to the classroom. But on top of everything else you must accomplish during December, it can make decorating your studio feel less like fun, and more like a hassle. We are here to spark your inspiration with three days of dance studio holiday hacks!

Our holiday hacks are not only inspirational, they are also cheap and easy to make! PLUS, these hacks don’t require you to buy ANY new decorations! Utilize materials that are already hiding in your studio… Costumes, catalogs, hairpieces, shoes and more can create the winter wonderland of your dreams.


HACK #3 – The Tutu Wreath

10 minute assembly

Watch how-to video below!


– Revolution cardboard box – one side

– Marker

– Box cutter

– Large Adult tutu

– Stapler

– Ribbon



Step 1: Draw a large circle (close to edges) on the cardboard box. Draw a small circle inside of the large circle (close to middle).

Step 2: Cut out the large circle. Then, cut out the middle of the small circle.

Step 3: Take the tutu and place on top of the cardboard cut out. Line up the waistband with the inside circle. Then, fold the ends of the tutu over the outside of the cardboard and staple down in small sections. *NOTE: Don’t pull too tight, you’ll want to have some extra material for attaching the waistband inside the middle circle.

Step 4: Once the outside of your tutu is attached to the cardboard, pull the waistband in and fold over the inside circle. Staple the waistband to the cutout in the back, so staples cannot be seen.

Step 5: Add ribbon, ornaments, or even festive hairpieces to the ornament for decoration!



Want to learn how to make a tutu tree for your dance studio this year?

DID YOU MAKE THIS HOLIDAY HACK FOR YOUR STUDIO? Share a picture with us on Facebook and Instagram!