Revolution Dancewear builds executive team as company expands business operations and markets

For Immediate Release: March 27, 2013  

Revolution Dancewear Builds Executive Team as Company Expands Business Operations and Markets

—Carol Tomaszewski joins team as Director of Customer Services—

—Jim Baker to lead Product Life Cycle operations—

NILES, Ill. – With Revolution Dancewear’s rapid European expansion and foray into new market segments, the company is building bench strength with two new executive roles. Revolution Dancewear today announced that Carol Tomaszewski has joined at Director, Customer Services and Jim Baker has been appointed the company’s Director, Product Life Cycle.

“We are experiencing incredible growth both in the expansion of our dancewear and costume lines and in our global footprint,” said Robb Lippitt, CEO of Revolution Dancewear. “Our team is thrilled with the addition of Carol and Jim as they bring significant expertise in critical areas that are vital to our continued success.”

Both Tomaszewski and Baker each bring more than 20 years’ experience to the company.  

About Carol Tomaszewski

Previously, Tomaszewski held high touch customer roles that spanned Nestle Pizza, Leapfrog Online and Orbitz Worldwide. Tomaszewski received a Dance Education Bachelor of Science degree from Illinois State University. In her new role, she bridges her vision for building exceptional customer experiences with her love of dance, which she considers to be a role of a lifetime.

“Since it was founded, the Revolution Dancewear team has been laser focused on providing the best customer experience possible,” said Tomaszewski. “I’m excited about the opportunity to define the model for a superior customer experience in the dancewear industry.”

About Jim Baker

Baker has significant expertise in negotiating contracts with worldwide vendors and has extensive supply chain experience in the apparel industry with companies including Neff Motivation, Diport USA, Port Authority Clothiers (PAC) Corporation and Starter, Majestic and Logo Athletic. Baker received a Bachelor of Arts degree from Denison University in Ohio. 

“I am thrilled to join Revolution Dancewear as the company maintains an outstanding reputation with its dance studio customers and the business community,” said Baker.  “The company’s ability to provide high-quality products and exceptional customer service to its growing customer base is unmatched – I am energized by the opportunity to be part of this business success story.”

Revolution Dancewear’s dancewear, recital costume collection and active wear lines include more than 390 designs, including 328 costumes, which is up 74 percent since 2007. The company has more than 12,000 domestic studio customers and hundreds of thousands of European individual and dance studio customers through its Dance Direct brand.

About Revolution Dancewear

Revolution Dancewear is the only designer and marketer of beautifully-crafted and affordable dancewear, including bodywear, footwear and recital costumes, that sells exclusively to dance studios and dance schools across the U.S. and Canada. Established in 1996, Revolution Dancewear is a leader driven by innovation and industry firsts. The Niles, Ill. company was first to introduce customer-centric service, same-day shipping and higher standards for costume packaging in its commitment to making the process of buying and selling easy for its dance studio partners. Through its Dance Direct brand in Europe, Revolution Dancewear offers European dancers and dance school owners an array of top brands and products from ballet clothing to urban dancewear. For more, visit



Elizabeth Mars

The Primavera Group for Revolution Dancewear

303-955-0139 direct 

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