Revolution Dancewear Aquires Top Industry Online Resource Center

For Immediate Release: June 5, 2013  


NILES, Ill.Revolution Dancewear, the leading designer, manufacturer and distributor of dancewear, costumes and footwear to dance studios, today announced that it has acquired, a leading industry online resource center for dance studio owners. Combined, the companies will be able to further their mutual goals to help studio owners improve studio management, save time, increase business efficiency, attract students and become more profitable while balancing their desires to grow artistically and maintain their passion for dance.

Revolution Dancewear was drawn to as the companies share customer-centric operating models. Further, the combined insights into studio owners’ needs, challenges and wishes will further enable the entities to develop targeted and useful products and services.

Launched by dance studio owners Suzanne Blake Gerety and Kathy Blake in 2008, offers studio owner members in more than 40 countries hundreds of how-to articles and downloadable business forms, checklists, and other business templates plus online teleseminars, marketing tips and studio start up business resources. The online resource center also provides a unique community where studio owners can seek advice from other owners and learn best practices.

“When we met with Suzanne and Kathy, there was an instant synergy. Both and Revolution Dancewear are committed to nurturing the dance studio owner’s passion for dance and enabling them to succeed in business,” said Robb Lippitt, CEO of Revolution Dancewear. “This acquisition bolsters our mission as we can now provide our customers with an outstanding online resource center for growing and succeeding in business. At the same time, it gives us deep insights into the business challenges our studio customers face every day, which ultimately will enable us to serve them better.”

With the acquisition, Revolution Dancewear’s customers will have the ability to renew their membership or become members at a reduced rate. As Revolution Dancewear has expanded globally, the acquisition also provides Revolution Dancewear with additional insights into geography and international nuances that studio owners face.

Revolution Dancewear will provide with the resources and infrastructure needed to advance and enhance its operations. In addition, the co-founders of will be on the speaking and trade show circuit, giving them more opportunity to connect with and listen to dance studio owners, and expand its brand reach. will retain its name, brand, community and autonomous approach to content development.

About Revolution Dancewear

Revolution Dancewear is the only designer and marketer of beautifully-crafted and affordable dancewear, including bodywear, footwear and recital costumes, that sells exclusively to dance studios and dance schools across the U.S. and Canada. Established in 1996, Revolution Dancewear is a leader driven by innovation and industry firsts. The Niles, Ill. company was first to introduce customer-centric service, same-day shipping and higher standards for costume packaging in its commitment to making the process of buying and selling easy for its dance studio partners. Through its Dance Direct brand in Europe, Revolution Dancewear offers European dancers and dance school owners an array of top brands and products from ballet clothing to urban dancewear. For more, visit



Elizabeth Mars

The Primavera Group for Revolution Dancewear

303-955-0139 direct


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