“Our huge Broadway style shows are expensive to produce. Selling dancewear is helping us underwrite some of those costs.”
— Bonnie Copeland, Studio Owner
Although she established Encore Dance Centre thirty years ago, Bonnie Copeland only began selling dancewear in August of 2013. That’s when her daughter, Heidi Von Rehder, stepped in to see how she could help her mom's business grow.
The studio had a long-established dress code, but they were sending parents to a local shop to buy shoes and dancewear. Heidi saw an opportunity. A web search for wholesale dancewear suppliers turned up Revolution.
“Their selection was great,” Heidi says, “and their prices were even better.” Heidi determined her mom could sell the items her students needed at the same price
or less than the local dance store. And, because the studio requires a different color leotard for each class level, one supplier would result in a more unified look. “Now all of our lavender leotards actually match!” Bonnie says with a smile.
Getting up and running was simple. Rather than assuming the burden of managing inventory, Encore places orders with Revolution on a weekly basis. “We’re converting students as they need to replace their current dancewear,” Heidi says. “So far, the program is off to a terrific start.”